TaylorMade reveals its Burner 2.0 Irons in a wold wide webcast usually reserved exclusively for its sales staff, breaking its tradition.
It is said that this move was to generate anticipation and buzz for its online audience. Whether it was a good move is for you to decide.
The important thing is, however, whether the 2.0 Burner irons are a success. According to Bret Wahl, senior director of research and development for irons, wedges and putters, he claims the company has 'succeeded in creating a better-performing iron which is just as long, easier to play and more refined in its feel and sound.'
As for the functionality, columnist Bob Warters writes, "With its two-toned PVD finish, the Burner 2.0 claims to be more durable and resists glare. Improved weight distribution to optimise ball flight has been achieved, says TaylorMade, to promote easy launch and stability in the longer irons, more workability and forgiveness in the mid-irons and lower flight in the shorter irons.
Nothing beats hitting the clubs yourself to judge the "success" of an iron.
But, if you want to know the technology that went into building these bad boys, go to the TaylorMade Burner presentation.